LEGO Launches Collection of Female Scientist Figurines
When a 7-year-old girl wrote a stern letter to Lego earlier this year to
express her discontent with the Danish toy company's offering of female
figurines, she set in motion an effort to do something about it.
"I want you to make more Lego girl people and let them go on adventures...ok!?!" Charlotte Benjamin wrote in her letter.
At the time, Lego officials assured Benjamin that they were in fact
considering a brand new female set. Now, Lego has made good on its
promise.
The company debuted a the Research Institute play set
on its website today. Created by geophysicist Ellen Kooijman on Lego
Ideas, the crowd-sourced design platform, the collection features three
female scientists: an astronomer, a paleontologist and a chemist.
In a blog post,
Kooijman wrote: "As a female scientist I had noticed two things about
the available Lego sets: a skewed male/female minifigure ratio and a
rather stereotypical representation of the available female figures."
She added that she hoped her designs would "make our Lego city communities more diverse."
The collection launched today and is already sold out. According to the
site, it will be available for purchase again later this month.
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